Changelog

Case Study System

Create and publish customer case studies with metrics, quotes, videos, and full content. Public case study pages with SEO optimization.

• •Dashboard form for creating case studies with title, company, metrics, quote, video, body
• •Auto-generated URL slugs from title
• •Draft/published status workflow
• •Public listing page at /case-studies
• •Individual SEO-optimized case study pages

Revenue Attribution

Automatically match Shopify orders to recent conversations. Track which chats led to purchases with revenue analytics.

• •Shopify webhook integration for orders/create and orders/paid
• •Auto-matches customer email to conversations within 7 days
• •Revenue tab in Analytics with total revenue, conversion rate, avg order value
• •Revenue breakdown by channel and topic
• •Recent conversions list with contact and amount

Google Analytics & Ads Integration

Server-side GA4 Measurement Protocol for tracking chat events. Configure GA4 measurement ID and API secret in settings.

• •GA4 measurement ID + API secret configuration in Settings
• •Server-side event tracking: conversation_started, conversation_resolved, revenue_attributed
• •Google Ads customer ID for conversion attribution

Proactive Chat Triggers

Configure proactive messages triggered by visitor behavior — time on page, cart value, exit intent, scroll depth, or returning visitors.

• •5 trigger types: time on page, cart value, exit intent, scroll depth, returning visitor
• •Per-channel configuration
• •Custom message per trigger
• •Active/inactive toggle

AI Suggested Responses

AI generates 3 response options when agents click 'Suggest'. Powered by Claude Haiku for instant suggestions based on conversation context and brand voice.

• •Suggest button in conversation input bar
• •3 response options with different approaches (direct, empathetic, next steps)
• •Click to insert suggestion into input
• •Uses tenant brand voice settings

Conversation Summaries & Topic Detection

AI-generated conversation summaries with automatic topic classification and sentiment analysis in the conversation sidebar.

• •One-click AI summary generation
• •Topic classification: billing, shipping, returns, technical, sales, fitment, warranty, product-info
• •Sentiment tracking: positive, neutral, negative, frustrated
• •Summary and badges displayed in conversation sidebar

Agent Collision Detection & Leaderboard

Real-time detection when multiple agents view the same conversation. New Agent Leaderboard tab in Analytics with medals for top performers.

• •Warning banner when another agent is viewing a conversation
• •Agent typing indicators visible to other agents
• •Leaderboard tab ranking agents by messages, conversations, and CSAT
• •Gold/silver/bronze medals for top 3 agents

Bulk Actions & Saved Filters

Select multiple conversations for bulk operations. Save custom filter presets for quick access.

• •Checkbox selection on conversation list
• •Bulk actions: Close All, Reopen All, AI On, AI Off
• •Save current filter as named preset
• •Apply or delete saved filters with one click

Customer Timeline

Full customer journey view in the Contacts panel — all conversations, Shopify orders, and revenue stats in one chronological timeline.

• •Timeline view with conversation, order, and contact events
• •Stats: total conversations, orders, and lifetime revenue
• •Chronological event list with color-coded dots
• •Click through to individual conversations

Conversation Export

Export conversations as CSV or JSON with date range and status filters.

• •CSV and JSON export formats
• •Filter by status and date range
• •Includes summary, topic, sentiment, tags, and message count
• •Up to 1,000 conversations per export

Spanish Dashboard (i18n)

Full Spanish language support for the dashboard. Sidebar, page headings, and settings all translate to Spanish when selected.

• •300+ translated strings (English + Spanish)
• •Language selector in Settings > Profile (US/MX flags)
• •Sidebar fully translates to Spanish
• •Language preference persists to database
• •Spanish marketing pages: /es, /es/pricing, /es/automotive

International SEO & Landing Pages

hreflang tags for US, Canada, and Mexico. 4 vertical landing pages targeting automotive, powersports, marine, and truck parts niches.

• •hreflang: en-US, en-CA, es-MX, x-default on all pages
• •/automotive — auto parts stores
• •/powersports — motorcycle, UTV, ATV, side-by-side
• •/marine — boats and marine accessories
• •/truck-parts — heavy duty and diesel trucks
• •160+ SEO keywords targeting tier 1 + tier 2 niches
• •llms.txt for AI search engines

WebSocket Real-Time Fix

Fixed agent messages not appearing in real-time. Upgraded from polling-only to WebSocket+polling with reconnect refresh.

• •Fixed broadcast URL (127.0.0.1 → Docker service hostname)
• •Upgraded transport from polling-only to websocket+polling
• •Messages refresh on reconnect to catch missed events

Product Search Vehicle-Aware Scoring

Fixed AI recommending wrong-vehicle products. VW Golf no longer returns Subaru WRX results just because both match '2018'.

• •Vehicle make detection with 40+ makes
• •Make aliases: VW→Volkswagen, Chevy→Chevrolet
• •95% penalty for wrong-make products
• •2x bonus for correct-make products
• •Decimal preservation (2.0L no longer becomes 20)

State & City Recognition for Dealer Lookup

Fixed dealer locator not recognizing state abbreviations, partial names, and city names in customer messages.

• •Case-insensitive state abbreviations (PA, pa, Pa all work)
• •Partial state names: indian→IN, penn→PA, cali→CA
• •City extraction from 'How about Jonestown PA' patterns
• •Scans conversation history for location context

Vehicle Fitment YMM Selector

Embed a Year/Make/Model bar directly in your chat widget. Customers select their vehicle and the AI finds compatible parts with direct store links.

• •Cascading dropdowns: Year > Make > Model > Engine > Fuel Type
• •CSV import for 100K+ fitment rows
• •Configurable required fields per tenant
• •Custom URL templates for filtered product pages
• •YMM bar with customizable colors
• •Vehicle selection persists in localStorage

VIN Decoder (NHTSA Integration)

AI automatically detects VINs in customer messages and decodes them via the official NHTSA VPIC database.

• •Automatic VIN detection in chat messages
• •Decodes year, make, model, engine, displacement, fuel type
• •Cross-references decoded vehicle against fitment catalog
• •Supports all US vehicles via NHTSA database

Live Data Sources (API Connector)

Connect any external REST API and give your AI real-time data superpowers — dealer locators, inventory lookups, warranty checks, and more.

• •Connect any REST API with custom URL, headers, and parameters
• •AI auto-extracts location, zip code, and context from conversations
• •Keyword-based triggers for API calls
• •Built-in response caching and rate limiting
• •Results rendered as rich cards in the chat widget

Vertical Landing Pages

Industry-specific landing pages for automotive, powersports, marine, and truck parts e-commerce stores.

• •/automotive — Auto parts stores
• •/powersports — Motorcycle, UTV, ATV, side-by-side
• •/marine — Boats and marine accessories
• •/truck-parts — Heavy duty and diesel trucks

Auto-Wrapup & CSAT Integration

Conversations auto-close after goodbye/thanks messages with a follow-up delay. CSAT surveys trigger automatically on close.

• •Intent detection for goodbye/thanks patterns
• •Configurable follow-up delay before auto-close
• •CSAT survey triggers on conversation resolution
• •Customer satisfaction analytics dashboard

Photo Uploads in Chat

Customers can upload photos directly in the chat widget. AI can request photos for warranty claims, damage reports, and fitment verification.

• •Photo upload button in chat widget
• •AI photo request tags for agents
• •Image preview in conversation view
• •Supports JPEG, PNG, WebP up to 10MB

Support Ticket System

Full support ticket system with priorities, categories, internal notes, and SLA tracking.

• •Create tickets from conversations or standalone
• •Priority levels: low, medium, high, urgent
• •Internal notes and agent collaboration
• •SLA deadlines with breach alerts

AI Personality & Brand Voice Tuning

Enhanced AI personality configuration with tone presets, sales-focused mode, and anti-fabrication rules.

• •6 tone presets: professional, friendly, casual, luxury, playful, empathetic
• •Sales-focused personality mode
• •Anti-fabrication rules — AI never makes up data
• •Custom brand glossary support

Widget Overhaul — Mobile, Quick Replies, Proactive Bubble

Major chat widget redesign with full mobile support, quick reply buttons, proactive greeting bubble, and sound notifications.

• •Full-screen mobile chat with safe area insets
• •Quick reply buttons below AI messages
• •Proactive greeting bubble on first visit
• •Sound notifications for new messages
• •Self-service menu: order tracking, FAQ, returns, YMM

Stripe Billing & Subscription Management

Full billing system with Stripe integration — monthly/annual plans, usage tracking, cancellation flow with retention offers.

• •4 pricing tiers: Starter, Growth, Pro, Enterprise
• •Monthly and annual billing with 1-month-free annual discount
• •Usage guards for conversation and AI message limits
• •Cancellation flow with billing period honor and retention offers

Shopify Integration (OAuth + Custom App)

Native Shopify integration with OAuth flow and Custom App support. Order lookup, customer enrichment, discount codes, refunds, and product sync.

• •OAuth and Custom App connection methods
• •Order lookup and tracking in AI responses
• •Discount code generation
• •Product sync to AI knowledge base with relevance ranking
• •SKU, barcode, and tag-based product matching

Platform Launch

Apex by The Brand Arsenal launches with 9-channel omnichannel inbox, self-learning AI, knowledge base with RAG, guided onboarding, and 4 e-commerce integrations.