Changelog

Every feature, improvement, and update to Apex — shipped fast.

April 27, 2026New Feature

Vehicle Fitment YMM Selector

Embed a Year/Make/Model bar directly in your chat widget. Customers select their vehicle and the AI finds compatible parts with direct store links.

  • •Cascading dropdowns: Year > Make > Model > Engine > Fuel Type
  • •CSV import for 100K+ fitment rows
  • •Configurable required fields per tenant
  • •Custom URL templates for filtered product pages
  • •YMM bar with customizable colors
  • •Vehicle selection persists in localStorage
April 27, 2026New Feature

VIN Decoder (NHTSA Integration)

AI automatically detects VINs in customer messages and decodes them via the official NHTSA VPIC database.

  • •Automatic VIN detection in chat messages
  • •Decodes year, make, model, engine, displacement, fuel type
  • •Cross-references decoded vehicle against fitment catalog
  • •Supports all US vehicles via NHTSA database
April 27, 2026New Feature

Live Data Sources (API Connector)

Connect any external REST API and give your AI real-time data superpowers — dealer locators, inventory lookups, warranty checks, and more.

  • •Connect any REST API with custom URL, headers, and parameters
  • •AI auto-extracts location, zip code, and context from conversations
  • •Keyword-based triggers for API calls
  • •Built-in response caching and rate limiting
  • •Results rendered as rich cards in the chat widget
April 25, 2026New Feature

Vertical Landing Pages

Industry-specific landing pages for automotive, powersports, marine, and truck parts e-commerce stores.

  • •/automotive — Auto parts stores
  • •/powersports — Motorcycle, UTV, ATV, side-by-side
  • •/marine — Boats and marine accessories
  • •/truck-parts — Heavy duty and diesel trucks
April 20, 2026New Feature

Auto-Wrapup & CSAT Integration

Conversations auto-close after goodbye/thanks messages with a follow-up delay. CSAT surveys trigger automatically on close.

  • •Intent detection for goodbye/thanks patterns
  • •Configurable follow-up delay before auto-close
  • •CSAT survey triggers on conversation resolution
  • •Customer satisfaction analytics dashboard
April 18, 2026New Feature

Photo Uploads in Chat

Customers can upload photos directly in the chat widget. AI can request photos for warranty claims, damage reports, and fitment verification.

  • •Photo upload button in chat widget
  • •AI photo request tags for agents
  • •Image preview in conversation view
  • •Supports JPEG, PNG, WebP up to 10MB
April 15, 2026New Feature

Support Ticket System

Full support ticket system with priorities, categories, internal notes, and SLA tracking.

  • •Create tickets from conversations or standalone
  • •Priority levels: low, medium, high, urgent
  • •Internal notes and agent collaboration
  • •SLA deadlines with breach alerts
April 12, 2026Improvement

AI Personality & Brand Voice Tuning

Enhanced AI personality configuration with tone presets, sales-focused mode, and anti-fabrication rules.

  • •6 tone presets: professional, friendly, casual, luxury, playful, empathetic
  • •Sales-focused personality mode
  • •Anti-fabrication rules — AI never makes up data
  • •Custom brand glossary support
April 8, 2026Improvement

Widget Overhaul — Mobile, Quick Replies, Proactive Bubble

Major chat widget redesign with full mobile support, quick reply buttons, proactive greeting bubble, and sound notifications.

  • •Full-screen mobile chat with safe area insets
  • •Quick reply buttons below AI messages
  • •Proactive greeting bubble on first visit
  • •Sound notifications for new messages
  • •Self-service menu: order tracking, FAQ, returns, YMM
April 5, 2026New Feature

Stripe Billing & Subscription Management

Full billing system with Stripe integration — monthly/annual plans, usage tracking, cancellation flow with retention offers.

  • •4 pricing tiers: Starter, Growth, Pro, Enterprise
  • •Monthly and annual billing with 1-month-free annual discount
  • •Usage guards for conversation and AI message limits
  • •Cancellation flow with billing period honor and retention offers
April 1, 2026New Feature

Shopify Integration (OAuth + Custom App)

Native Shopify integration with OAuth flow and Custom App support. Order lookup, customer enrichment, discount codes, refunds, and product sync.

  • •OAuth and Custom App connection methods
  • •Order lookup and tracking in AI responses
  • •Discount code generation
  • •Product sync to AI knowledge base with relevance ranking
  • •SKU, barcode, and tag-based product matching
March 26, 2026New Feature

Platform Launch

Apex by The Brand Arsenal launches with 9-channel omnichannel inbox, self-learning AI, knowledge base with RAG, guided onboarding, and 4 e-commerce integrations.